4 Main Differences Between Good and Bad Presentation

Written by Tom Caklos

Written by Tom Caklos

Presentation designer

difference between good and bad presentation

If you are reading this, there’s a chance that you are trying to nail your presentation.

As a presentation designer, I feel like I can give you a few interesting tips, that will dramatically improve your presentation.

No matter if it’s a presentation for an event, employees, or a school project. You can apply these literally in any industry.

Let’s kick off with the first point:

1. The amount of copy on each slide

When it comes to making a good presentation, it’s very important that you limit your copy on each slide.

Nobody wants to read a long essay on every single slide. It is simply boring.

Try to limit the amount of copy you have on each slide. For example, instead of writing a whole paragraph, you could probably put it in a few short bullet points.

As Seth Godin (marketing expert) once said: “no more than 6 words per slide!”. Of course, that’s a bit extreme and it takes a lot of storytelling skills in order to do that.

But if you can, try to limit the usage of the words on every slide and you will improve your presentation drastically!

2. Visuals & design

Now, since I am working as a professional presentation designer – it could sound like I am trying to sell you something.

But the reality is that humans are more likely to remember visuals than texts. We also respond better to visual-rich slides, so why not improve your design? The beautifully designed presentation also gives the vibes that you really care about your audience.

However, there is a one downside when it comes to design. It is very time-consuming. For ex. it takes me around 45 minutes to design every single slide.

So usually it takes me around 30 hours to design a presentation that is 45 slides long. It’s very time-consuming and exhausting process if you have to do it all by yourself (if you need help, feel free to contact me).

3. Easy-to-follow structure

Another difference is very easy-to-understand structure.

You need to align your slides with the storytelling – so your audience gets the message that you are trying to convey.

It’s very bad practice to jump from one topic to another when presenting, so that might confuse your audience.

4. Storytelling

Good storytelling can make the difference if you close a new client or no. It is a difference between getting new investors or continuing to struggle.

If you are presenting your deck only by reading from your slides – that could put many people off. It shows that you are not prepared.

That’s why you need to be able to basically talk to the audience as you would to your friends in a bar.

Making a connection with an audience is the hardest thing – but with good storytelling, this could be the easiest part of your presentation.


So these are only a few differences between good and bad presentation – but the most important ones.

If you are making your presentation in Powerpoint, Keynote or Google slides – feel free to reach out to me and I will be more than happy to give you some feedback & critique!

Tom Caklos

Tom Caklos

Thanks for reading my article! When I write,
I always try to bring as much value as I can.
If you're having any questions, or if you need
any help, feel free to reach out to me!

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